{"id":22279,"date":"2021-10-28T10:10:23","date_gmt":"2021-10-28T14:10:23","guid":{"rendered":"https:\/\/carolinadigitalphone.com\/?p=22279"},"modified":"2021-10-28T10:10:25","modified_gmt":"2021-10-28T14:10:25","slug":"benefits-of-text-marketing","status":"publish","type":"post","link":"https:\/\/carolinadigitalphone.com\/benefits-of-text-marketing\/","title":{"rendered":"7 Key Benefits of Text Marketing \u2014 and How We Can Help!"},"content":{"rendered":"\n<p>If your business is not taking full advantage of text marketing \u2014 SMS and MMS marketing \u2014 then you are missing out. This is a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/marketerhire.com\/blog\/sms-marketing-statistics\">69% of customers<\/a> want the ability to contact a business through text messaging.&nbsp;&nbsp;<\/li><li>Customers <a href=\"https:\/\/cdn.brandfolder.io\/YAYWC2JN\/at\/jv5vrnxq6j53mgfvx4hkjj\/2019_Report_Text_Communication.pdf\">are 4.5x more likely<\/a> to reply to text messages than emails.<\/li><li><a href=\"https:\/\/simpletexting.com\/text-message-marketing-report\/\">12.9% of customers<\/a> are more likely to support businesses that offer text-back capabilities.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>And just in case you think that \u201ctexting is obsolete\u201d \u2014 think again.  <a href=\"https:\/\/www.zipwhip.com\/state-of-texting\/\">50% of people sent more texts<\/a> during the pandemic. Additionally, due to COVID-19 <a href=\"https:\/\/www.zipwhip.com\/state-of-texting\/\">34% of businesses added text<\/a> as a digital channel to connect with customers. The takeaway from this is clear. If your business is not taking full advantage of text marketing, then your competitors are or will.\u00a0<\/p>\n\n\n\n<p>Still not convinced? Here are seven key benefits of <a href=\"https:\/\/carolinadigitalphone.com\/chat-and-sms\/\">text marketing<\/a>:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Text Marketing Benefit #1: Texts Drive Customer Engagement&nbsp;<\/strong><\/h2>\n\n\n\n<p>A whopping <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/tap-into-the-marketing-power-of-sms\">98% of text messages<\/a> get opened. What\u2019s more, text marketing has up to <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">a 30.5x higher clickthrough rate<\/a> (CTR) compared to email marketing, and a recent <a href=\"https:\/\/codebroker.com\/resources\/2018-mobile-coupon-consumer-research\/\">study on mobile coupons<\/a> found that 25% of consumers would redeem a mobile coupon within three days, and 60% of consumers would redeem a mobile coupon within a week \u2014 which is faster than coupons delivered through email.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Text Marketing Benefit #2: Texts are Cost-Effective&nbsp;<\/strong><\/h2>\n\n\n\n<p>Unlike pay-per-click (PPC) ads or conventional advertising and marketing, sending texts \u2014 either 1 or 10,000 \u2014 is incredibly affordable. There is no \u201cpay-per-text\u201d fee.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Text Marketing Benefit #3: Texts are Mobile-Friendly<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\">Research<\/a> has found that 97% of Americans now own a smartphone, and 15% of these people are smartphone-only Internet users \u2014 which means they do not have traditional home broadband service. What\u2019s more, U.S. consumers now spend an average of <a href=\"https:\/\/techcrunch.com\/2017\/03\/03\/u-s-consumers-now-spend-5-hours-per-day-on-mobile-devices\/\">5 hours per day<\/a> on mobile devices \u2014 which is an hour more than in 2015. Businesses that use text marketing tap into this enormous and growing pool of customers.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Text Marketing Benefit #4: Texts are FAST!<\/strong><\/h2>\n\n\n\n<p>Depending on how their email software program is configured, it can take anywhere from a few seconds or several minutes for a recipient to receive an email. For businesses that want to send time-sensitive bulletins (e.g. \u201cour office will be closed due to the major storm but we are still available by phone\u201d) or offer flash promotions and giveaways (e.g. \u201cwe\u2019re giving away a free backup power supply to the first 10 customers who respond to this message!\u201d), this delay can ultimately lead to frustrated customers vs. impressed ones.<\/p>\n\n\n\n<p>With text marketing, this delay is typically non-existent. As long as recipients have their smartphone powered on and they have cellular\/Wi-Fi connection, then they will get the text immediately.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Text Marketing Benefit #5: Texts Integrate with Other Channels<\/strong><\/h2>\n\n\n\n<p>Text marketing doesn\u2019t have to work in isolation. It can integrate seamlessly with other channels like social media to drive engagement. For example, a business can send out an SMS message inviting customers to check out a new YouTube video, Facebook poll, blog post, and so on.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefit #6: Texts Boost Loyalty and Increase Lifetime Customer Value\u00a0<\/strong><\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.emarketer.com\/Article\/Consumers-Prefer-SMS-Loyalty-Program-Updates\/1014373\">study<\/a> found that customers prefer SMS\/MMS marketing for loyalty-based messaging, including promotions and updates. This insight is especially important, considering that it <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/?sh=673c1cc55a8e\">costs 5x more<\/a> to attract and acquire new customers vs. sell to existing ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefit #7: Texts Make it Easy for Customers to Opt-In\/Opt-Out<\/strong><\/h2>\n\n\n\n<p>At first glance, this last key benefit may seem a bit strange. Does it really matter if customers can easily opt-in\/opt-out of text marketing? The answer is a definitive YES!&nbsp;<\/p>\n\n\n\n<p>Those that opt-in are saying \u201cwe\u2019re eager to receive SMS\/MMS messages and are ready to be impressed,\u201d. Those that opt-out are saying \u201cwe\u2019re not interested in text marketing at this time.\u201d. With either response, businesses improve the accuracy of their distribution lists. This is critical for determining the impact and ROI of marketing campaigns. Plus, <a href=\"https:\/\/smallbusiness.chron.com\/sms-optin-rules-46718.html\">Federal laws require<\/a> businesses to make it simple and fast for individuals to opt-in\/opt-out of text marketing.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>We Can Help You Reap ALL the Rewards of Text Marketing!<\/strong><\/h2>\n\n\n\n<p>With our <a href=\"https:\/\/carolinadigitalphone.com\/all-in-one-solution\/\">all-in-one cloud phone system solution<\/a>, you can send\/receive SMS and MMS messages through the Carolina Digital Phone online portal, or our smartphone app. All texts are automatically stored in the \u201cMessages\u201d section of the portal or the mobile app so that employees can easily manage multiple conversations in a single interface.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/carolinadigitalphone.com\/wp-content\/uploads\/2020\/12\/chat-messaging-sms-mms.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>What\u2019s more, when your employees send SMS and MMS messages through our extremely easy-to-use smartphone app, your business\u2019s name and number will appear on your customers\u2019 devices. Not your employees\u2019 personal name and number, even if they are using their personally-owned smartphone instead of a corporate-supplied smartphone. This is not just important to protect employee privacy, but it leads to much higher open rates. For example, a customer is more likely to read a text from \u201cMain Street Dentistry\u201d than they are from \u201cSue Smith\u201d. This is because they may not know or recall that Sue Smith is the office administrator at Main Street Dentistry!\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-schedule-a-demo\"><strong>Schedule a Demo<\/strong><\/h2>\n\n\n\n<p>Learn more by scheduling a live guided demo of <a href=\"https:\/\/carolinadigitalphone.com\">Carolina Digital Phone\u2019s<\/a> all-in-one cloud phone system with built-in text marketing functionality. And if you decide to implement our solution, be assured that switching is hassle-free, and we can transfer all your business phone numbers and fax numbers. We also offer a 100% money-back guarantee \u2014 so there is NO RISK to you at all! <strong>Call us at (336) 544-4000.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business is not taking full advantage of text marketing \u2014 SMS and MMS marketing \u2014 then you are missing out. This is a massive opportunity to drive customer engagement, acquisition, and sales. Consider these eye-opening statistics: 69% of customers want the ability to contact a business through text messaging.&nbsp;&nbsp; Customers are 4.5x more likely to reply to text messages than emails. 12.9% of customers are more likely to support businesses that offer text-back capabilities.&nbsp;&nbsp; And just in case you think that \u201ctexting is obsolete\u201d \u2014 think again. 50% of people sent more texts during the pandemic. Additionally, due&#8230;<\/p>\n","protected":false},"author":5,"featured_media":22281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114],"tags":[553,479,554,552,493,551,549,550,76],"class_list":["post-22279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-telephone-system","tag-business-messaging","tag-business-phone-systems","tag-marketing-tips-and-tricks","tag-mms","tag-phone-features","tag-sms","tag-text","tag-text-messaging","tag-voip-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Key Benefits of Text Marketing \u2014 and How We Can Help! - Carolina Digital Phone<\/title>\n<meta name=\"description\" content=\"If your business is not taking full advantage of text marketing \u2014 also known as SMS and MMS marketing \u2014 then you are 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